Transforming fine jewelry with a modern, self-purchasing mindset.
About
Noura Sakkijha at a glance
A third-generation jeweler from Amman, Jordan, Noura Sakkijha is the co-founder and CEO of Mejuri, the Canadian fine jewelry brand that has redefined luxury with a direct-to-consumer model and a self-purchasing mindset.
She launched Mejuri in 2013 with her husband, Majed Masad, initially crowdsourcing designs globally before pivoting in 2015 to establish the brand’s own fine jewelry collections.
With a degree in industrial engineering and an MBA from Ryerson University, Sakkijha previously worked as a Processing Engineer at CIBC before fully embracing entrepreneurship.
Blending craftsmanship, digital-first innovation, and a fashion-inspired drop model, Mejuri has raised $100M+, opened 20+ showrooms, and built a cult-like following. Worn by Selena Gomez, Hailey Bieber, Ariana Grande, the Princess of Wales, and Oprah, Mejuri leads the industry in everyday luxury, proving fine jewelry isn’t just a gift—it’s a statement of self.
Sakkijha also serves as a board member for Goodwill Toronto, supporting social impact initiatives.
She launched Mejuri in 2013 with her husband, Majed Masad, initially crowdsourcing designs globally before pivoting in 2015 to establish the brand’s own fine jewelry collections.
With a degree in industrial engineering and an MBA from Ryerson University, Sakkijha previously worked as a Processing Engineer at CIBC before fully embracing entrepreneurship.
Blending craftsmanship, digital-first innovation, and a fashion-inspired drop model, Mejuri has raised $100M+, opened 20+ showrooms, and built a cult-like following. Worn by Selena Gomez, Hailey Bieber, Ariana Grande, the Princess of Wales, and Oprah, Mejuri leads the industry in everyday luxury, proving fine jewelry isn’t just a gift—it’s a statement of self.
Sakkijha also serves as a board member for Goodwill Toronto, supporting social impact initiatives.
$100M+
Venture funding raised
20+
Mejuri showrooms worldwide
2015
Launched Mejuri
Experience
Present
Mejuri
Co-Founder and CEO
Goodwill Industries of Toronto
Board Member
Past
CIBC
Process Engineering Associate Specialist
Education
Ryerson University
MBA
Interests
Did you know?
From engineer to entrepreneur, Noura Sakkijha left a career in industrial engineering to disrupt the fine jewelry industry. Mejuri started as a side project in 2013 while she was still working in finance.
Sakkijha champions women’s empowerment, turning Mejuri into a community-driven platform that redefines self-purchasing luxury.
At seven months pregnant with twin girls, she secured $23 million in funding.